Miffy was "born" in 1955. While on holiday in Egmond aan Zee, Dick Bruna would tell his eldest son, Sierk, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy. Later, when Dick began sketching Miffy, he decided he would prefer to draw the bunny in a little dress, rather than a pair of trousers, and so Miffy became a little girl bunny.

Miffy is Dick Bruna's best known and most popular character, featuring in more than 30 books, far more than any other character he created. Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.